Abstract
Books reviewed in this issue: ▪The Innovator's Solution: Creating and Sustaining Successful Growth▪Seeing What's Next: Using the Theories of Innovation to Predict Industry Change▪The Second Century: Reconnecting Customer and Value Chain through Build‐to‐Order: Moving beyond Mass and Lean Production in the Auto Industry▪Balancing Agility and Discipline: A Guide for the Perplexed▪Organizing Business Knowledge: The MIT Process Handbook▪Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
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