Abstract
Book reviewed in this articleConsumer Psychology for Marketing. Foxall, Gordon R. Goldsmith, Ronald E. London: Routledge.The Consumer Revolution: Redressing the Balance John, Robin (Ed.), in association with the Consumer Association. London: Hodder and Stoughton.Television and the Viewer Interest Jeremy Mitchell and Jay G. Blumler (Eds) London: John Libbey & Co.
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