Abstract

The complex process of forming the information society is accompanied by new challenges, demands, public demands, dictating the need to revise the established ideas about the place, role and functions of participants of information communications. Socio-cultural transformations of the early XXI century foreground the problem of book and other mass media partnership in a changing information environment. Formed in the XIX-XX centuries «relative» relations undergo revision in the competition for readers (information consumers). New channels and means of information transmission displace the traditional media in the information services market and create new conditions affecting the public consciousness. Scientific discussions on these issues facilitate an exchange of views and reflection on new approaches to the analysis of emerging contradictions.

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