Abstract

ABSTRACT Background: The increasing concern regarding body image perception has prompted research attention, particularly among individuals pursuing business management degrees. This study is set within a multi-disciplinary university in Tamil Nadu and focuses on examining the body image perception of business management majors. Aim and Objective: The aim of this cross-sectional study is to investigate the relationship between body image perception, personality traits, and resilience among business management majors. The study seeks to understand whether certain factors such as body needs, feelings of inferiority, positive body attitude, and personality traits are linked to resilience levels. MATERIALS AND Methods: The study included 114 participants (N=114) who were enrolled as business management majors in the university. Data was collected using a semi-structured questionnaire that was adapted from established scales. The Body Image Appreciation Scale and Overall Appearance Evaluation from the Body Self Image Questionnaire-Short Form were utilized to assess body image perception. Resilience was measured using the Brief Resilience Scale, and personality traits were evaluated using Eysenck’s Personality Questionnaire. Results: The findings revealed significant associations among various factors. Positive body attitude, feelings of inferiority, and body needs were found to be linked with levels of resilience. Additionally, personality traits demonstrated a connection with resilience levels. A majority of business majors exhibited a positive body image perception, along with average resilience levels. The study indicated that those with extroverted, stable, or neurotic personality traits had similar resilience levels. However, a notable proportion of participants displayed negative body image perceptions, emphasizing the need for targeted interventions. Conclusion: In conclusion, this study underscores the importance of investigating body image perception among business management majors. The results suggest a correlation between body image perception, personality traits, and resilience levels. While most participants displayed a positive body image and normal resilience, the presence of negative body image perceptions among a considerable subset highlights the necessity for interventions aimed at addressing this concern. Such interventions could contribute to the overall well-being and success of individuals pursuing business management degrees.

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