Abstract

Past research has suggested South Asian men are at more risk of body image concerns. This study explored body image concerns of South Asian men living in the UK and the effects of acculturation on body image using questionnaires and semi-structured interviews. It was found that acculturation led to experiencing higher body image concerns as South Asian men tried to incorporate perceived Western ideals of a muscular body. While acculturation may help individuals adapt to living within the host culture, it may not be conducive to developing a healthy body image and integration strategy might be a better solution.

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