Abstract
Preserving traditional culture and preserving the intangible cultural assets of humanity is a matter of concern to almost every country in the world. Japan is one of the countries that, despite having a developed economy, still preserves almost intact many traditional cultural values of the nation, including festivals. The article explores the current status of festival conservation in Japan by analyzing a number of examples such as Obon, Gion, Daimokute, fire festivals, etc., at the same time, points out the remaining problems in conservation festivals such as: the impact of economic development towards for the change of festivals, the problem of lack of successors, funding for conservation and organization of the festival. In addition, the author also points out the policies that Japan has applied to preserve traditional festivals such as: promulgating relevant policies, providing budget and financial support, providing conservation methods, promoting advertising, promoting the festival, etc..., then propose some suggestions for Vietnam in this field.
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