Abstract
Cross-border e-commerce, involving international product transactions via online and mobile platforms, is growing at a dramatic rate around the globe. One of the main concerns of brand firms is preventing counterfeit products from being sold under their names on e-commerce platforms. Counterfeit goods not only create economic losses to both the supply and demand sides, but also undermine efforts to improve sustainability. Proliferating counterfeits harm the brands of supply firms and trust in selling e-commerce platforms. In addition, they discourage participants in the supply chain from investing in social and environmental sustainability. If end-customers have access to detailed and comprehensive product information with a traceability system that can help overcome information uncertainty and asymmetry, losses can be prevented. The result of the pilot test has shown that securely shared in-depth product information among supply chain stakeholders from the supply side to end-customers can help prevent counterfeit goods from proliferating further by enabling consumers to determine the authenticity of products and report forgeries before paying.
Highlights
It is tried via the test that open and safe sharing of product information, which are usually not shared with customers, can enable e-commerce participants including end-customers to avoid economic losses coming from information asymmetry in advance to some extent by helping them make a better choice in the unclear circumstance
While the Blockchain in Transport Alliance (BITA) addresses the issue, with more than 200 companies around the world participating ledger-level linkage pilots, it is argued that the API server is a practical option for because inconsistencies in protocols, consensus algorithms, and data formats can be handled via API server
Many business models in the Internet era still rely on information asymmetry and according to uncertainty
Summary
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. It is suggested that complementing Blockchain with authentication tags enables product information to be securely shared among supply chains stakeholders and end-customers, significantly removing counterfeit goods from e-commerce platforms. The research focuses on how to exploit the technological features of Blockchain in order to solve information uncertainty and asymmetry resulting in counterfeiting and economic losses of the weakest SCM participants including the end-customers within the research scope of green SCM since counterfeiting harms firms, those who have invested considerable amounts of technological and economic resources in efforts to comply with sustainable and ecological rules and standards. It introduces the system configurations for cross-border data sharing with end-customers, and Blockchain’s complementary technologies, such as encrypted QR Codes and PoET consensus algorithms.
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