#BlackLivesMatter: Exploring the digital practises of African Australian youth on social media

Abstract

African Australian diasporic literature has drawn attention to the anti-Black racism Black African young people endure in everyday Australia. By drawing on a multi-method approach consisting of social media ethnography and multiple participant interviews, this paper explores the use of social media by Black African young people (n=15) to visibilise their experiences of racism. We situate the murder of George Floyd on May 25, 2020, as a significant ‘turning point’ when the social media practises of our participants radically transformed. Our findings indicate that prior to the murder of George Floyd, participants evoked careful boundaries around the type of racial content they posted for fear of the punishments or backlash that could occur if they disrupted the white racial comfort of their friends and followers. After the murder of Floyd, participants used the resurgence of the #BlackLivesMatter Movement to visibilise their own experiences of anti-Black racism and racial violence in Australia, sharing content on social media that marked whiteness, demanded safety and challenged white silence and performative allyship.