Black U.S. Military Affiliated Perspectives on Sport Media's Coverage of Racial Representation and Athlete Activism

Abstract

Black U.S. military affiliated sport fans hold a unique place in society, as their multiple identities (i.e., racial and career) may possess conflicting elements. Militarism preaches nationalism, meritocracy, and bootstrapism, whereas Black sport activism questions if these “American” values extend to people of color. The current study interviewed Black military affiliated individuals ( N = 10) to understand their perceptions on nationalism and racism within the landscape of contemporary sport activism. The protests initiated by Colin Kaepernick of the National Football League, who took a knee during the pregame national anthem, was a focal point for discussion with the participants. Three main themes were identified in the interviews: (a) protectors of the first amendment, (b) the “right” and “wrong” way to protest, and (c) new racism and color blindness in sport. This study allows a group that is not often studied to voice their perceptions of nationalism and racism in the context of sport activism.