Bilişim Teknolojilerinin Turizm Pazarlaması, Dağıtım Sistemi ve Seyahat Acentelerinin İş Modeli Değişimine Etkisi

Abstract

Advances in information and communications technology, eliminate economic boundaries and create a new market order. Increasing internet usage cause radical changes in marketing strategies and tourism sector has been affected by this change and developments, too. Advances in information and technologies reduces cost of sharing information as it also converts local marketing into global marketing. Beside, consumer’s posts in social media about touristic destinations, hotels, service quality, etc. has become an important factor in tourism marketing. Therefore tourism has started to become customized activity rather than massive one. Increasing information and communication technologies usage in tourism sector has changed both tourism distribution systems depending on tourism marketing and business models of travel agencies. Objective of this study, based on a broad literature review, is to analyze how the development of information and communication technologies affects and changes tourism sector in context of marketing, distribution systems and travel agencies’ business models.