Bilgi Çağında Ülkelerin Uluslararası İmaj İnşası: Araçlar ve Pratikler

Abstract

This study examines the tools and practices of image management in international relations. It emphasizes that in the 21st century, with the influence of globalization, the image of countries has gained importance in the international arena. The aim of the study is to draw attention to the importance of creating a positive international image for countries and managing this image effectively. Conceptually, image and image management are defined, and their roles in international relations are discussed. Among the tools of image management, propaganda is criticized for its one-sided and oppressive structure, while public diplomacy and soft power are considered important for mutual understanding, conveying values, and creating a positive image. The study then examines the practices of image management, such as student exchange programs, hosting international organizations, international broadcasting, language and cultural institutions, international visits, and development aid. These practices provide countries with the opportunity to introduce themselves, convey their values, interact with other societies, and create a positive image. Therefore, the study emphasizes the necessity for countries to approach image management in a rational and sustainable manner. In this regard, the study employs qualitative research methods and evaluates the findings from a historical perspective. Keywords: Image, Image Management, Image in International Relations