Big Data Technology in Marketing Brand

Abstract

With the development of information technology, the concept of big data has gradually penetrated into various industries. We know that big data technology is the product of network technology development, and to a certain extent, it also plays a marketing role. Therefore, this paper analyzes and studies the application of big data technology in marketing brand. In the study, we use case analysis method, take brand a mobile phone as an example, apply the association rules of big data technology to its marketing brand, take annual shipping volume and market share as research indicators, and analyze the sales situation before and after. In addition, we also evaluated the popularity, brand image, communication intensity and extension space of a brand mobile phone. The results show that after applying big data technology to marketing, the annual shipment of a brand mobile phones increased by 341000, and the market share increased by 4%. Therefore, the application of big data technology in marketing brand marketing can improve the sales volume of the brand. The results of this paper will provide some reference value for the application of big data technology in marketing brand.