Big Data in Digital Media Platforms

Abstract

Located in the center of contemporary information and technology society, big data causes evolutionary transformations in many areas. A potential competitive advantage is provided through big data analytics to revolutionize social, cultural, political, and economic relations. Just like other industries, television has also been affected by this digital transformation. The integration of television into technology can be observed in areas such as content production and distribution occurring through big data processing in digital media platforms. The digital transformation process in television was covered through the usage areas of big data in digital platforms and within the scope of current applications in this study. The importance of big data for media industry, which is closely related to technology, was presented through the innovations it provided to the new broadcasting ecosystem. With its theoretical approach, the study is aiming to examine the conceptualization of big data and the improvement and use of big data in digital media platforms.