Abstract

Abstract Organizations in the developing world face various challenges and barriers in the adoption of big data (BD). This chapter examines the context dependence in BD models and compares the relative effectiveness of various data sources in different contexts. Some key barriers to utilization of BD are discussed. It also introduces the concept of a vicious circle of BD in the developing world. This chapter looks at some encouraging and favourable signs in order to deploy BD in key economic and social activities. It argues that the Internet of Things can be a key component of BD for diverse activities. This chapter also presents guidelines for creating a virtuous circle of effective BD deployment in the developing world.

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