Abstract
Abstract: Big data analytics is a revolutionary method for processing massive and complicated datasets, analysing them, and drawing important conclusions from them. Big data's introduction has caused a paradigm change in data management and analysis, giving businesses previously unheard-of opportunity to gain insightful information and make informed decisions. This study explores how big data analytics affects how well organization’s function, concentrating on the methods and tools applied across a range of sectors. We undertook an empirical analysis of case studies from businesses in the retail, healthcare, and financial sectors after conducting a thorough assessment of the literature. According to our research, using big data analytics leads to better decision-making, increased operational effectiveness, and a stronger competitive advantage. Data quality, analytics tools, and corporate culture are the main success determinants. However, issues with data privacy and the necessity for qualified data experts make the effective application of big data analytics difficult. This study adds to our understanding of big data analytics' revolutionary potential and offers useful information for practitioners and decision-makers who want to use data to their advantage.
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