Abstract

Purpose of research. The purpose of the study is to analyze the dynamics of the publication activity of scientific research in the field of studying communicative behavior. Communicative behavior is an object with an interdisciplinary research status. It falls into the area of research interest of various scientific fields. A bibliometric analysis of publication activity was carried out in connection with solving several tasks: to find out areas of knowledge in which the greatest publication activity is concentrated, to study the methods that are used in various fields of communicative behavior analysis, to identify organizations that are included in this research search.Methods. The study was conducted in two scientific electronic databases: the Russian Scientific Electronic Library Elibrary.ru and the international open platform for researchers and scientific organizations Lens. The bibliometric analysis was used as the research method. It involves the quantification of documentary information flows and it is based on quantitative research indicators reflecting the state of science as a whole or its individual branches.Results. As a result of the bibliometric analysis of publication activity on the problems of scientific research in the field of communicative behavior, communicative behavior in the digital environment and communicative behavior in social networks, a significant increase in publication activity was revealed in both international and Russian information databases over the past 10 years (2013 - 2023). It is also noted that the predominant number of publications on the issues studied is concentrated in the field of psychology. However, we can trace a shift in the focus of foreign research on communicative behavior towards digitalization in information technology, and Russian research towards the field of digital technologies in the educational environment.Conclusion. The results obtained indicate the high relevance, as well as the scientific and practical significance of the research topic on the problems of communicative behavior in general, as well as communicative behavior in the digital environment and social networks, in particular.

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