Abstract
ABSTRACT In the historically elitist and predominantly White world of ballet, dance companies have attempted to increase diversity, with limited success. One contributing factor may involve differing levels of engagement with White and Black Dance Companies in social media environments. This study explores ‘macro conversations’ on Instagram across White vs. Black Dance Companies. A total of 445 ‘comments’ and 48,491 ‘likes’ across 28 dance-related Instagram posts were analyzed to compare rates of engagement and the types of comments (e.g. female stereotypes, physical attributes). Results indicated that White Dance Companies received significantly more engagement (defined as ‘likes’ and ‘comments’; M = 3,229) compared to Black Dance Companies (M = 274). Further, Males, compared to Females, used more female stereotypes on White Dance Company posts, whereas Females used more female stereotypes on Black Dance Company posts compared to Males. Despite efforts to enhance diversity, results show White and Black Dance Companies receive different levels and types of engagement on social media.
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