Abstract
The investigation of a decision maker’s systematic deviation from rational behavior (bias) is of growing interest in descriptively oriented decision-analysis. Some of this work also challenges assumptions in prescriptive decision theory, i. e. it might not be easy to elicit a uniquely defined correct multi-attribute utility or value function. We show a bias also exists in the assessment of attribute weights. Our main finding is that the weight assigned to an attribute tends to be smaller than the sum of the weights of the corresponding subattributes.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
