Abstract
This paper presents evidence on the identities, values and success goals of creative entrepreneurs in Slovakia. The research relies on a database of creative firms supported by the Slovak Creative Voucher Scheme. The survey-based research compares the success goals of creative entrepreneurs with those of people from conventional industries. The research design acknowledges substantial regional economic disparities in Slovakia. The success goals of creative entrepreneurs from the Bratislava region are compared with those of entrepreneurs from less developed regions. Non-parametric tests are applied in order to establish between-group differences. We found that creative entrepreneurs indeed had their own sets of business motives and success goals, different from those of entrepreneurs in conventional industries. The success goals of creative entrepreneurs were not impacted by the location of the business. Creative entrepreneurs located in the capital region of Bratislava had the same structure of success goals as that of people from underdeveloped regions.
Highlights
Creative industries constitute an important and rapidly developing sector in many European economies
This research examined whether creative entrepreneurs account for specific sets of business motives and success goals, different from those found in conventional industries
The number of research items in the questionnaire was limited by the agreement with the Ministry of Economy
Summary
Creative industries constitute an important and rapidly developing sector in many European economies. Eurostat data indicate that cultural and creative industry activities accounted for nearly 3.7% of EU employment in 2015 (8.4 million jobs in 2015) (Eurostat, 2018). Most employment in creative industries relates to jobs in marketing and sales, advertising, information technology and telecommunications, computer programming and software development, web design, media, as well as visual arts, design, music, and writing (DCMS, 1998). Many European governments have designed schemes supporting the development of creative industries (Bakhshi et al, 2013; Shiach et al, 2017). This research examined whether creative entrepreneurs account for specific sets of business motives and success goals, different from those found in conventional industries.
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