Abstract
The paper introduces a valuable insight for creative business incubators when it comes to supporting creative entrepreneurs’ cooperation with other industries and investigates the research question: What role does the creative entrepreneur’s perception of entrepreneurial motivation play in creative entrepreneurs’ cooperation with other industries?” The paper finds that creative entrepreneurs may be more motivated by intrinsic motivation and entrepreneurs in other industries by extrinsic motivation and this may lead to a communication gap between creative and other entrepreneurs, which affects their cooperation.
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