Beyond Covid-19: The Future of Festivals in Calabarzon, Philippines

Abstract

Purpose: This study aims to determine or forecast the willingness of regular participants of festivals to attend or join events festivals in the post-COVID-19 scenario. Specifically, it aimed to 1.) identify the perceived future of festivals in the post-pandemic scenario and if people are still willing to participate in or join in any of the festival's events, and 2.) discuss the role of festivals in the post-pandemic scenario. Theoretical framework: The researchers employed the stakeholder theory technique to predict the future of the festival's events. A stakeholder is "any group or person who may impact or is affected by the attainment of the institution's objective," Freeman (1984). Freeman contends that a person or group is a stakeholder if it has a sincere interest in a particular component of the institution's operations and, as a result, either can influence the company's performance or has a stake in that performance. Particularly, in this study, the stakeholders are the participants, the businessmen, and the organizers of the festivals. Ultimately, the perception of the stakeholders may be used by festival organizers as a basis for holding festivals in the post-pandemic scenario. Design/methodology/approach: This study used a qualitative design using phenomenological approach based on the lived experiences of the participants with the festivals they have attended. Snowball sampling was used to choose 32 participants, commencing with the tourist local government official that had control over the festival events. The researchers utilized key informant interviews and focus group discussions on obtaining data, guided by a semi-structured questionnaire to allow the researchers to adjust questions according to the participant's willingness and manner of answering. For data clustering and theme identification, the researchers utilized a qualitative research tool (NVIVO) with license key: (N-L-Z-7-7) and used the analytical framework by Moustakas (1994), as covered by Creswell (2007). The researchers began by outlining the subject's or participant’s encounters concerning the festivals being examined. Next, they created collection of noteworthy remarks and organized these into more substantial units of information (i.e., units or themes). Findings: As a result, every participant is eager to engage, be present, or take part in their respective festivals again, once the COVID-19 restrictions are removed, but some have a few reservations. Implications for research, everyday life, and society: In the Philippines, the COVID-19 restrictions were lifted in 2023. This is also a time for the local economy to recover. The series of lockdowns heavily hampered the local economy due to the pandemic. The local governments may use festivals to help small, medium, and microenterprises recover from the losses they took during the pandemic, and festivals. can kick start the local economy. Festival organizers may utilize the findings of this research as a foundation. Originality/value: All the data gathered in this research was at the peak of lockdowns and cases of COVID-19 in the Philippines. This made it very difficult for the researchers to collect data, thus resulting in an integration of in-person interactions, key informant interviews and online focus group discussions. It was a time when mass gatherings were hard to imagine, let alone the celebration of festivals uncertain. Nevertheless, the result was surprising since all the participants were still willing to join or attend festivals.