Abstract
Understanding pedestrian behaviors is crucial due to their responsibility for road safety outcomes. Young road users are the most vulnerable group regarding road traffic crashes. This study explores, for the first time in literature, the moderating effect of personality on the relationship between values and pedestrian behaviors among young adults using two major theories in psychology research, The Big Five Personality Model and Schwartz Value Theory. A sample of 389 young adults (Female = 261; Mage = 22.12;SD = 1.89) completed a set of questionnaires. Moderation analyses revealed that conscientiousness and neuroticism emerged as significant moderators. Specifically, increased self-enhancement is associated with more violations at low levels of conscientiousness. Conversely, a low level of conscientiousness, accompanied by increased self-enhancement and openness to change values, is associated with decreased aberrant pedestrian behaviors among young adults. High neuroticism, accompanied by increased openness to change and self-transcendence, is associated with decreased aggressive behaviors. Increased conservation is associated with higher positive behaviors at low levels of neuroticism, while higher self-transcendence is associated with fewer positive behaviors at high levels of neuroticism. The results highlight the interaction between values and personality in influencing pedestrian behaviors, which could be used in pedestrian-specific interventions and educational programs to reduce the unsafe behaviors of pedestrians. The findings are presented in detail and discussed in the context of the relevant literature.
Published Version
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