Abstract
This article examines the key factors shaping the opportunities for feminist journalism in large, mainstream media organizations. It shows how journalists' notions about gender, different professional journalistic ideals, and feminist media activism advance or hinder feminist journalism at different levels of media production. The impact of these factors is explored further in the particular contexts of the post-authoritarian societies of contemporary Serbia and Croatia. While individual Serbian and Croatian pro-feminist journalists were often able to pursue socially committed journalism in their day-to-day choice of topics, sources and approaches, their opportunities to affect programme, departmental or channel policy were more limited. Such opportunities depended on a constellation of the following factors: the strength of women's non-governmental organizations' media activism; media management's support for gender equality initiatives and/or critical forms of journalism; and the broader political developments concerning gender and media politics in the two countries.
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