Abstract
This paper aims at helping innovators improve the effectiveness of design management, with a view to enhancing the competitiveness of manufactured products. The author examines the hypothesis that 'design is not effectively managed in many British Industries'. The paper presents the results of an investigation into ways in which the management of design may be improved. It is concluded that the key to successful design management is the effective integration of all the departments, teams and/or individuals involved in the design, development, manufacture and sale of a new product, with minimal boundaries. The product per sc must be continuously evaluated and reviewed in harmony with the customer/user purpose.
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