Abstract
Abstract Knowledge is a valuable asset in today’s digital age. Knowledge sharing is vital in building understanding, creating creative ideas, and developing innovations that greatly benefit. Agriculture is an essential sector of the world economy, including coffee. Coffee that is cultivated and processed according to quality standards will have high quality, good taste, and be more competitive both in national and international markets. On the other hand, the practice of robusta coffee production quality standards by farmers is still not as expected. Knowledge sharing by coffee farmers will expand the range of dissemination, knowledge, and enthusiasm in implementing quality standards. This study explores the benefits of knowledge sharing from a farmer’s perspective for implementing robust coffee production quality standards. This research method is qualitative (case study strategy) and NVivo12 Plus application for analysis. The research found that the benefits of knowledge sharing felt by farmers include benefits for personal lives, social lives, coffee standard operating procedure practices, and coffee farm development. This research will add new facts about knowledge sharing by farmers and increase understanding of the impact of knowledge sharing on implementing robusta coffee production quality standards.
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