Abstract
The Brundtland Commission 1987 has defined sustainable development as “the development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. The Indian Pharmaceutical Industry has realised the importance of sustainable development and has started taking steps in integrating the same in the business operations. Companies have started integrating the sustainability principles in their business processes starting right from strategic thinking and going down to shop floor activities. The present study is based on data collected from 24 top companies from the pharmaceutical sector to understand the benefits that they get from implementing sustainable business practices in their strategic management process and their day-to day operations as well. Companies have realised that other than long term sustainability and economic development, practicing sustainability also has various other benefits such as competitive advantage, satisfaction of stakeholders, positive customer feedback, reduction in employee turnover, improved brand image, etc.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
