Benefits of Da'wah Content TikTok For Generation Z

Abstract

Gen Z was born between the mid-1990s and mid-2000s, Generation Z is a group that grew up in an era of high-speed digital technology. The role of social media such as TikTok is important in the lives of Gen Z and provides an opportunity to convey relevant da'wah messages. This journal presents the benefits of da'wah content on Tik Tok for Gen Z. This research uses a literary analysis method to find out the benefits of social media da'wah content. The results of the study show that da'wah content on TikTok has advantages in terms of affordability and relevance, creativity in conveying messages, high levels of interaction and participation, strengthening religious identity and spreading messages that are inclusive and tolerant. These results underscore the importance of using social media platforms to understand and reach Generation Z with interesting and effective da'wah content to strengthen their understanding of religion and religious identity in the ever-expanding digital era.