Abstract

Background: Adolescents with asthma are the least compliant age group for asthma management. Purpose: The purpose of this study was to explore attitudes, beliefs and perceptions of two pediatric physician groups towards using social media technology (SMT) to improve asthma management in adolescents. Methods: We employed in-depth interviews and a focus group to understand pediatric attending physicians' and residents' perspectives of SMT use in asthma management. We analyzed data using the constant comparative method. Results: Physicians acknowledge the importance of health education for asthma management and the potential for SMT. Identified benefits include enhanced understanding of how adolescents perceive asthma, improved patient-provider relationships, the availability of an interactive venue and an additional way to provide accurate information to asthmatic teens. The barriers consisted of time constraints during office hours, personal commitments, work schedules, lack of comfort with the technology and perceived liability issues. Discussion: SMT is considered a valuable tool to reach this target population. The barriers of using SMT need to be overcome for voluntary adoption to occur. Translation to Health Education Practice: SMTs may provide a dynamic platform for both health education and allow physicians to better understand the needs and wants of adolescents with chronic diseases.

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