Being transparent or spinning the message? An experiment into the effects of varying message content on trust in government

Abstract

Computer-mediated transparency is widely acknowledged to be a powerful instrument to strengthen citizen trust in government. However, government websites are often used as a convenient way to spread 'spinned' policy messages with highly positive interpretations of government policies. This paper focuses on this particular element of transparency: the extent to which a policy message contains balanced information. A truly balanced message should also mention dissenting viewpoints of government policies. This study examines the effect on trust of a balanced message compared to messages subject to varying degrees of spin. An experiment was designed to compare the effect of a very positive policy message, a slightly positive message and a message containing both positive and negative information. The results demonstrate that a balanced message on a website about government policy leads to negative evaluations of government competence to solve policy problems. Further, less spin does not positively affect the perceived honesty and benevolence of a government organization. This study suggests that showing balanced content might not be helpful when it comes to increasing trust in government, and that people might even prefer a light form of spin on government information as it provides the image that government knows what it is doing and where it is heading.