Abstract
The article analyzes Beijing Olympic brand value from the dimension of nation, cities, enterprises and citizens. The author holds the view that, the nation displays in the Beijing Olympic Games the brand value of harmony, confidence and tolerance; cities convey the brand value of tradition, modern, and green; enterprises market the brand value of independence, quality, and value; citizens express the brand value of civilization, passion and smile. The brand value of Beijing Olympic Games is a significant part of the Olympic spiritual heritage and research on it will have a positive effect on spiritual civilization construction.
Highlights
In recent years, growing up of China has been a phenomenon extensively concentrated by the international society
The series of national brand value displayed in the Beijing Olympic Games is as follows: 1.1 Harmony
China has fulfilled its commitment towards International Olympic Committee out and out, Beijing Olympic Games has been held orderly and the Chinese people have behaved perfectly, which altogether leave an overall impression upon the world: a peaceful China, a civilized China, and a progressive China
Summary
In recent years, growing up of China has been a phenomenon extensively concentrated by the international society. China has fulfilled its commitment towards International Olympic Committee out and out, Beijing Olympic Games has been held orderly and the Chinese people have behaved perfectly, which altogether leave an overall impression upon the world: a peaceful China, a civilized China, and a progressive China. China in such a condition is not frightening, but on the contrary, it is affable and harmonious. Success of Beijing Olympic Games is owing to China, but to the whole world.”
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