Encoding the Olympics

Abstract

Preface IOC Foreword Introduction 1. Prologue: When West Met East through the Beijing Olympics 2. Attitudes Towards China Before and After the Beijing Olympics Part One: Another Long March of the Symbolic Holy Flame - Comparative Analysis on the Media Coverage of the Torch Relay 2008 3. Greece: The Olympic Torch Relay in Ancient Olympia - An Ideal Showcase for International Political Protest 4. France: A Conflict of Values? The Olympic Torch Relay in Paris - The Mass Media Were on Cue 5. The Run-up to the Beijing Olympics in Switzerland and Italy 6. Authoritarianism, Opacity and Proxies: The 2008 Olympic Torch Relay in the Italian Media 7. Germany: A German Approach to Balance and Complexity 8. Spain: Media Focus on the Geopolitical Issues of a Major Sporting Event 9. Australia: Mediated Representation of Global Politics 10. Brazil: Cultural Enchantment - The Beijing Olympic Games Torch Lighting Ceremony and Torch Relay: Brazil's Warm-up Coverage 11. Japan: What Did the Torch Illuminate? A Narrative Analysis of Japanese Newspapers' Reporting of the Nagano Torch Relay 12. The Construction of a Media Reality in Reporting the Beijing Olympic Torch Relay: The Case of the Beijing Evening News Part Two: Representing the Opening Ceremony 13. Representing the Opening Ceremony: Comparative Content Analysis from USA, Brazil, UK and China Part Three: Understanding the Multi-Dimensions of Mediated Olympics 14. Spain: The Power of a Mega Event which Eclipses Criticism 15. France: The Beijing Olympics 2008, Revisiting History to Build a New Future? 16. Beijing Olympics between Media, Sport and Politics: Perspectives from the Swiss and Italian Media 17. The Good, the Fake and the Cyborg: The Broadcast and Coverage of Beijing 2008 Olympics in Italy 18. A Very Olympian Year! The Observation from Australia 19. Brazil - Beijing Changes the Way Mega-media Events are Presented: Perspectives on the 2008 Beijing Olympic Games 20. A Quantitative and Qualitative Analysis of Japanese Television News Coverage of the Beijing Olympics Opening Ceremony 21. Mirroring the Olympic Games - The Beijing 2008 Olympic Games in the American Media 22. A Case Study of NBC Nightly News 23. A Case Study of CCTV News 30 (China) Part Four: Perspectives 24. Encoding the Olympics - Visual Hegemony? Discussion and Interpretation on Intercultural Communication in the Beijing Olympic Games 25. Epilogue: Give Me Please, a Pair of Eyes with Buddha's Insight