Abstract
One of the fundamental problems faced by companies in the market economy is competitiveness. It can be shaped in various ways in order to achieve the desired goals. Soft competitiveness is one of such ways of shaping competitiveness and it originates from human resources, i.e. employees who contribute to the development of an organisation (enterprise). This article presents a behavioural-humanistic model of soft competitiveness of enterprises. The following assumptions have been made: Employees (human resources) are the source of soft competitiveness (thesis 1) and soft competitiveness is of a behavioural-humanistic nature (thesis 2). The theses presented have been interpreted with the use of the literature of the subject.
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