Abstract
The aim of this research is to identify the factors that influence an individual’s financial behavior in the adoption of cryptocurrency. This research is a quantitative study, and the respondents were selected through purposive sampling, of which the following criteria were applied; 1) owning cryptocurrency 2) using cryptocurrency for investment or purchasing needs 3) having a minimum of 3 years of investment experience. A questionnaire was distributed to a total of 121 valid respondents. The research data was processed using SEM-PLS, and from this, it was found that 21 out of 23 questionnaire items were valid. This research found that the adoption of cryptocurrencies can be influenced by several factors; trust and perceived value can improve the adoption of cryptocurrency, while financial literacy and perceived risk do not influence the adoption of cryptocurrency. Also, the moderation of short/long horizon variables is not able to strengthen the influence of perceived risk on adoption.
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