Abstract
This research aimed to analyze the effect of financial literacy and parental socioeconomic statuson the financial behavior of undergraduate Accounting students in Bali with students’ financial self efficacy serving a mediator.This research employed a quantitative design with ex post facto approach and path analysis technique. Research data was collected by administering a financial literacy test on, and questionnaires distributed to, the sample selected using a purposive random sampling technique. The research sample consisted of undergraduate Accounting students in state university in Bali, numbering 180.The research results showed that financial literacy directly influencedfinancial efficacy, but the parents' socio-economic statusdid not have any direct influence. Second, financial literacy, parents' socio-economic status, and financial efficacy directly influencedfinancial behavior. Additionally, the results also showed that financial self efficacy wasunableto mediate financial self literacy’s and socioeconomic status’ relationships with financial behavior.This suggests that it is important to improvefinancial literacywhich will contribute to the improvement not only in students’ financial self-efficacy, but also good financial behavior among accounting students.
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