Abstract
The purpose of this study is to know the buying behavior of an individual for different investment avenues. Investing is fundamental to accomplish your objectives. It is the best way to improve your future. By making ventures, you are additionally keeping and amassing a corpus for later. Aside from that, making regular investments compels you to save an aggregate routinely, subsequently assisting you with imparting a financial discipline over the long haul. The influence of compounding additionally aids abundance creation. Putting is further useful in gathering future objectives like buying a house, going on an unfamiliar get-away, or arranging your retirement.
 This study aims to examine the several factors such as age, education, gender, risk, financial literacy etc. On different investment avenues. There are lot of investment choices and an individual strives to invest in a better one. There are large number of people who have ability to invest in share market, real estate, gold, bonds and many more.
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