Abstract
ABSTRACT To enhance the usage rates for business class seats on the high-speed rail, operators have conducted promotions for off-peak periods since early 2008. However, it has been difficult to increase usage rates after the implementation of this promotion, partly due to the fact that business trips are mainly peak related. The objective of this article is to investigate passengers’ behavior regarding the purchase of business class seats on the high-speed rail in Taiwan. The survey framework is designed to determine the desire to purchase business class seats. The results are obtained from a hurdle model, which is a model that can handle count data with zero responses, and they show that the fare for business seats is the important factor in choice behavior. Travelers prefer to take business seats if they strongly emphasize compartment noise levels and security in commercial and long-distance trips. This article also verifies that the application of the hurdle model is more suitable to deal with non-desired and desired behaviors with zero count responses.
Published Version
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