Abstract
Despite the ongoing expansion of agile practices beyond software firms, agile adoption remains risky, challenging, and poorly understood. Although agile practices emphasize self-organization and customer collaboration, we know little about how customers influence agile adoption within self-organizing teams. Here, we analyze how a commissioned software team engaged in customer collaboration during agile adoption at a Danish IT service provider. Our case study shows that the software team's transition to self-organized teamwork practices, agile planning routines, and active customer engagement was mutually dependent on the customer's trust in the software team and flexible collaborative routines. As a result, we advance a theoretical perspective of customer influence on agile adoption within commissioned software teams, implying that both software teams and customers need to navigate a contradictory tension between self-organization and collaboration to become agile together.
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