Beautiful and efficacious statues: magic, commodities, agency and the production of sacred objects in popular religion in vietnam

Abstract

ABSTRACTIn his provocative rethink of the anthropology of art, Alfred Gell offers the radical suggestion that people commonly abduct agency—acts of thought, will or intention—to things and suggests that the relationship between people and things be studied in the manner that anthropologists analyze other kinds of human relationships. In Gell's terms, the relationship between people and temple images, as sacred objects, follows the “the rules laid down for idols as co-present others.” We will explore how one such a relationship fares in the accelerated market economy of Vietnam where workshops have rationalized the production of “idols,” wooden temple statues, making them more like commodities and where a global market in Asian antiquities encourages theft. Tim Ingold critiques studies of “agency” and “materiality” for too often ignoring the tangible materials and methods of production, but we suggest that in the marketplace for sacred objects, attention to both object agency and artisanal process can be mutually enriching. To do this, we first describe how popular religion in Vietnam renders statues as animated, sacred and agentive and how devotees experience and describe statue agency in and through their own relationships with divine images. We then show how production methods are implicated in the creation of agentive images and consider how these understandings and processes have and have not been compromised since the opening and acceleration of the market from the late 1980s. We argue that a sophisticated market permits a hierarchy of value and a range of consumer choice in the production and consumption of sacred objects.