Battleground States and Local Coverage of American Presidential Campaigns

Abstract

Analyses of television news and major newspapers have led to the critique that “the media” ignore the issues in campaigns, which could explain studies that show limited effects for media coverage on knowledge. These studies overlook great variation in the quantity and quality of news coverage in local information environments. Using data collected from local newspaper websites during the 2012 American presidential election, we show the quality and quantity of local news campaign coverage differ substantially between battleground and nonbattleground states. In an effort to differentiate themselves from other news outlets, newspapers in battleground states play up the local angle (e.g., candidate visits), resulting in less attention to issues in their stories. These findings suggest the voters most important to the election outcome (i.e., those in battleground states) may have less information on candidate issue positions available within their local media market.