Abstract
It is the ability to adapt to external conditions, correctly build internal and external relations that today is able to bring a business to a higher level of effective and sustainable development. This is the main rationale for building partnerships that mobilize internal resources and create new opportunities for the benefit of all stakeholders. The transformation of business into an ecosystem, the use of the principles inherent in natural ecosystems is the best response to the challenges of modern socio-economic reality. The peculiarity of this stage of business development lies in the management of the organization as an element of the business ecosystem. The activities of business ecosystems are built on the basis of partnerships, which in this context have a number of features. The article examines the main types and aspects of business ecosystems, traces the stages of their formation, systematizes and reveals the features and basic principles of partnerships, based on which, within such systems, organizations may ensure their effective and sustainable development.
Highlights
It is the ability to adapt to external conditions, correctly build internal and external relations that today is able to bring a business to a higher level of effective and sustainable development
The transformation of business into an ecosystem, the use of the principles inherent in natural ecosystems is the best response to the challenges of modern socio-economic reality. The peculiarity of this stage of business development lies in the management of the organization as an element of the business ecosystem
The activities of business ecosystems are built on the basis of partnerships, which in this context have a number of features
Summary
Since the end of the 19th century, the problems of sustainable development have always been in the field of attention of economists, managers, scientists and practitioners, "green" organizations, in the political sphere, etc. "the social and economic landscape" sprouts today ecosystems which in the short term will take in it the central place [15] The members of such an ecosystem are individuals and organizations, defined as "living organisms", which include suppliers, customers, competitors, various information, consulting, marketing and financial companies that create the organization’s marketing environment, i.e. almost all business stakeholders. The fundamental difference between business ecosystems and traditional schemes for creating customer value is the transition from its simple operational implementation to a systemic one, when the profitability of participants is increased due to synergy, which is achieved by simultaneously providing the client with a wide range of products and services in order to obtain additional benefits for them, while their use. The shortcomings of the work of one link may cause big problems for the entire system as a whole
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