Based on the electronic commerce environment of the search engine marketing

Abstract

Search engine marketing is a new kind of Internet marketing form. Search engine marketing has done is comprehensive and effective use of the search engine network marketing and promotion, its most main work is through the website optimization, make the web page at key words the top of search results, use the opportunity to search information users as far as possible will marketing information to target users, so as to achieve the display and promote the brand the purpose of sales. Search engine marketing network marketing is the main means, for the website promotion, network brand and product promotion, online sales has obvious effect, but the search engine marketing is a is still not fully mature market, search engine optimization market didn't also too many standard, which eventually led to the confusion of the industry. This article from the search engine marketing theory basis of, this paper introduces the concept of the search engine marketing, goal level principle, as well as the basic method of the search engines; Then the domestic search engine marketing market development present situation, and finally discusses the our country enterprise conduct search engine marketing met of some problems and the lead to the reasons, and puts forward the corresponding countermeasures.