Abstract
Technological changes have led to the development of numerous niche markets for personal ads. Included is the market of men seeking men for bareback (i.e., unprotected) sex. Both common assumptions and the scant literature suggest these men are actively seeking HIV infection. This research assesses a sample of Internet personal ads in order to identify a profile of barebackers and to determine whether barebackers are actively seeking HIV infection. Results suggest Internet personal ads are more explicitly sexual than traditional personal ads, and, although despite large numbers of such personal ads there is little evidence of a direct link between a preference for bareback sex and an active quest for HIV infection.
Published Version
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