Bar Semente (Rio de Janeiro) e Tejo Bar (Lisboa): assegurar a renovação de tradições culturais enraizadas

Abstract

This article proposes a reflection on artistic-cultural entrepreneurship, the management of artistic (immaterial) and relational heritage in artistic and cultural entrepreneurship efforts, in particular, music. This study presents two cases: Bar Semente, born and developed in Rio de Janeiro's Lapa neighborhood, and Tejo Bar, from Lisbon's Alfama. Both music ventures are outside the mainstream cultural industry. Lapa and Alfama are territories of cultural heritage, historical and touristic regions. But it is not tourism that "creates" Lapa or Alfama. These places are rooted in the living memory of the city of Rio de Janeiro and Lisboa. For this reason, they also become cultural heritage and tourist attractions. But these roots are transient and can be destroyed by predatory tourist practices. This means that cultural heritage is not a guarantee of continuity. By applying a contemporary lens to the process of entrepreneurship, it was possible to gain insights about the situated music entrepreneurs in both cases who manage a relational and artistic (immaterial) heritage that projects the image and identity of a city to the world, including in tourist and cultural itineraries.