Abstract
"As an irrational expression of network public opinion, from the beginning of the network to become a common network culture form, to make others unhappy for fun, leading to the frequent scold war in the network space, and even destroy the order of the network space. It reflects the problems of social communication, personality psychology and so on. This paper analyzes the characteristics of the phenomenon and its formation mechanism through questionnaire survey method and in-depth interview method."
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