Abstract
The study aims to investigate the determinant factors of bank choice among Saudi community; to rank these determining factors according of the customer’s priority; and to examine whether Saudi banks ‘customers will be a homogeneous group concerning the way they select a bank or not.it follows a descriptive survey research design, quantitative research approach is adopted through the semi-open structure questionnaire. Total of 178 respondents from different banks (full fledge Islamic, conventional and Islamic window banks) as of a single point in time in the form of quantitative measures. Exploratory Factor Analysis is employed to rank factors effect bank choice criteria among Saudi people. Results of factor analysis reveal that ranks of factors affect customer decision in selecting a bank service based on mean, are satisfaction(mean =4.05) ,service quality (mean=3.74),Islamic value (mean =3.7),service cost(mean=3.5),financial intermediate (mean =3.39). Moreover it discovers that Customers in Saudi banks are homogeneous. Lessons to be learned from the study result, Saudi banks should focus on service quality,; note that Saudi Arabia is one of transfers’ countries, and Islamic banks should be emphasizing on customers ‘trust about services consistent with sharia’h provision.
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