Abstract
This research was conducted to identify the potential and importance of Malaysian identity in generational ideas from a new perspective for contemporary jewelery design. The main goal is to help researchers recognize and appreciate the national identity (Bangau Perahu) so that it can be translated into more creative and innovative jewellery designs, especially contemporary brooch. The method used is the Double Diamond from the British Design Council starting in 2005. This model is seen as very appropriate to be applied in this study. This process has four main phases which are: 1) Search 2) Define, 3) Develop and 4) Deliver. Feedback is obtained through survey questions that are divided into 2 main parts: Part A: The level of evaluation criteria for design and Part B: The level of evaluation criteria for the product. The results of the design-related study found that 4 indicators were chosen as very agreeable while the criteria for the product, it was found that the average chose 3 indicators as very important. However, everyone thinks telesis is clearly present in this design. This product is suitable for commercialization but needs some improvements.
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