Abstract
This research is confirmatory research of the destination development model from the perspective of travel motivation which is expected to be used as a theoretical reference model of a tourism marketing mix specifically related to travel motivation, destination image, tourist satisfaction, and tourist loyalty. This research uses a quantitative approach to analyze the direct relationship between the variables that exist in the model. The number of respondents was determined based on the accidental ideal sample size of the SEM-AMOS structural analysis tool around 413 respondents for the domestic tourists and foreign tourists. The conclusion is tourist expectation has a positive and significant effect on destination attractiveness. Destination attractiveness has a positive and significant effect on destination image. Destination image has a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. The implications of this research are maintaining the tourist satisfaction with the existing tourist attractions and their experiences. They are also satisfied with the availability of facilities and services during a vacation in Bali.
Highlights
Several times, Bali tourism destinations have been declared the best destination in the world by observing tourism agencies
This research is confirmatory research of the destination development model from the perspective of travel motivation which is expected to be used as a theoretical reference model of a tourism marketing mix related to travel motivation, destination image, tourist satisfaction, and tourist loyalty
(2) The determinants of tourist satisfaction in Bali as preliminary information on destination management that are in line with tourist expectations
Summary
Bali tourism destinations have been declared the best destination in the world by observing tourism agencies. Some tourists who have visited Bali, not all come back to vacation in Bali again (Astuti, et al 2019) This fact shows that measuring the loyalty of tourists is very important to do to know the factors that cause them to come back (revisit). This research is confirmatory research of the destination development model from the perspective of travel motivation which is expected to be used as a theoretical reference model of a tourism marketing mix related to travel motivation, destination image, tourist satisfaction, and tourist loyalty. The results of this study are expected to determine: (1) the dynamics of the marketing mix of tourism destinations based on the perspective of foreign and domestic tourists in Bali as a material for consideration to improve quality destination. The results of this study are expected to determine: (1) the dynamics of the marketing mix of tourism destinations based on the perspective of foreign and domestic tourists in Bali as a material for consideration to improve quality destination. (2) The determinants of tourist satisfaction in Bali as preliminary information on destination management that are in line with tourist expectations. (3) The confirmation of tourist loyalty to visit Bali destinations. (4) The exploration of tourist loyalty factors as information to improve the quality of tourism destinations
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