Abstract

The article discusses the issues of balanced management of innovative sustainable development, taking into account the vitality factor to improve the efficiency of innovative processes of organizations. The significance of a complex of management measures in the general management system in the process of introducing innovations in conditions of uncertainty and risks is determined. The interrelation of the components within the framework of the balanced management model of the company is considered; the role of the internal state of the economic system in this process is determined, as well as the restrictions, the impact on which will increase efficiency of the processes under consideration are identified. Based on the results of the study, a model for assessing balanced management is proposed, taking into account the innovative nature of the company’s development and the factor of the organization’s vitality. Thanks to this technique, it is possible not only to determine the quality of the management system for innovative sustainable development, considering the state of vitality of the economic system, but also to identify directions for its improvement and development.

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