Abstract
The protection of user data interests is of utmost significance in this day and age, when everyone's private life details and possessions are being digitised and stored in the cloud. Data now rules the world. This paper reviews the relevant literature in order to study the balance of rights in the protection of user data interests in the era of big data. It then suggests various countermeasures for the problem that it identifies. According to the findings of this study, the key factors contributing to the imbalance in the protection of user data rights are the progression of science and technology, the increase in the value of user data, and a lack of awareness regarding the protection of user personal data rights.
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