Abstract

This chapter examines Indian media. Communications scholars have long argued that media sets the agenda for public opinion, first by drawing the attention of citizens to a particular issue, and then by defining it by means of comprehensible media ‘frames’ that act as cognitive shortcuts to understand issues. As in other so-called democracies, journalists working within India’s mainstream media are engaged 24/7 in framing narratives, making them indispensable for any government. Anti-Muslim messaging, generally subtle, has been the default media frame ever since the Hindu nationalist Bharatiya Janata Party (BJP) came to power in 2014. This coincided with the coming of communicative abundance, the profusion of new communication networks and technologies, and rapidly changing media consumption habits. Secretive organizations frame sophisticated misinformation campaigns to spread fake news and false claims through social media. In such a media environment marked by features common to despotisms like Vietnam, Iran, and Russia, where independent journalism is all but dead, self-censorship and toad-eating are rife.

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